I’ve been getting a lot of questions on the forums where we participate in, and also we’re getting a lot of questions from our brand new affiliates.
Is what is actually is a sales funnel.
So I wanted to go through and break it down in theory, in practice of how it is structured and show some effective sales funnel landing pages.
And then what are the actual numbers of how does this work and why is it beneficial for our business.
So, the process is we have a product and we want to create awareness in the marketplace.
And then once somebody is aware of it, to generate interest for that prospective customer.
And then once we have that prospective customer’s interests, then we want them to make a decision and then take action on that decision.
And once they take action, then we see the benefits of the sales funnel process.
So the structure…
First we have a Landing Page.
And the landing page, the only thing that we’re trying to do is get an email address.
So we want to make a promise that if they give us their email address, we’ll give them a valuable piece of information that they liked.
And it doesn’t cost very much.
Maybe it’s free, maybe it’s a $1, that sort of thing.
But we want to make it very valuable.
So people will trade us their email address because they know that we’re going to contact them in the future.
THANK YOU PAGE
Once we have that email address, then we want to take them to a thank you page that might have an offer on it.
So in other words, we promised them something for their email and then we send them to a thank you page and they say, thank you very much.
Here’s the thing you wanted, but, by the way, would you like to actually take a look at
this thing that might make your life better or solve your problem?
And then from that they can go to an order page to actually purchase that.
And then what we always want to do is on the order page to increase our per ticket value is we give them the product that they want, but then ask them if they want to bump on another product that will help the one that they’re buying.
And it’s called an order bump.
And what we’ve seen through split testing is 20 to 30% of people will actually take the order bump if offered.