SEO or search engine optimization is a marketing strategy that is aimed to drive traffic into a website. The idea here is to land a specific website at the top of search engine results. There are a lot SEO methods being used by experts today and all of them require the right tools. If you are thinking of doing your website’s SEO campaign on your own, it is important that you learn about the different methods available so you can choose the right tools to help you. However, you first need to decide how you want your business to be marketed to consumers and how wide of a reach you want your clientele to be.
What is Local SEO Marketing?
If you own a startup online company, you may want to think about first launching your business locally before you hit the international market. This is so you can learn the ropes for running an online business thus eliminating the risk of you becoming overwhelmed with various tasks and responsibilities. Of course, you would need to do some local SEO marketing to get your products or services out there.
Local SEO marketing is not as complicated as a full blown SEO campaign nor is it as expensive. You see, launching your website on a global platform will require a lot of research on your target market thus the need for more advanced tools and additional resources will arise. However, keep in mind that you would still need to learn about the different types of local SEO marketing strategies and conduct an adequate amount of research to learn what your target market want and need. This will allow you to determine the content for your site as well as decide on the best SEO method to use for your business.
If you don’t have the time or the energy to study local SEO marketing and conduct research, the best option is to hire an SEO expert. Yes, you would need to pay for their services but the main benefit is you will be able to maximize your business’ full potential in the local market. Aside from that, you can expect faster ROI when the website of your company is optimized right from the beginning.
The Importance of Local SEO Marketing
You may be wondering why you should consider having your website search engine optimized when you’re only after the local market? The truth is, running an online company is a lot different from operating a physical establishment. You see, physical establishments require less marketing because for one, this type of business is easily noticed especially when the store is located at a prime location. Two, satisfied customers can spread word about a particular brick and mortar shop if they were satisfied with the service.
An online shop on the other hand, is situated in the vast world seo of the internet where no one really hears about it until a adequate amount of clientele has already been established. Aside from that, URLs are not very easy to remember so even if past customers recommend a specific company, the chances of them actually remembering the site’s address can be slim. Through local SEO marketing, this risk is eliminated because banner ads, niche articles, and press releases have backlinks that will redirect to the site that is being advertized. The more people clicking on these links, the higher the site’s ranking in search engine results will be.
Aside from that, local SEO marketing will limit the audience to your site to your advantage. When a potential customer types in your business’ niche on their search engine’s search bar, you can be sure that your site will be included in the list of results because it has been optimized in way that will allow algorithms to recognize your site as part of this niche. Lastly, local SEO marketing will allow you to always make sure that your business is always at the top of local search engine results because the list of other companies that you would have to keep tabs on will be narrowed down to those that are in direct competition to your business.
How to Choose a Local SEO Company
If you have decided to hire a team of experts to do your local SEO marketing campaign, it’s time to look for the best company to work with. With the help of a search engine, you can easily land a list of companies that are worth looking into. Making a choice as which one to hire however, can be a little confusing because of the numerous companies available. To avoid getting into such a predicament, you need to know what to look for.
First of all, you need to make sure that the company you are thinking of hiring does not utilize unethical SEO methods. While unethical SEO methods can bring in positive results in a short amount of time, this puts your website at risk for getting banned by search engines when their algorithms find the anomaly. Most companies will tell you what methods they will be using to SEO your site but be wary of those that promise to bring your website to the top of search engine results in only a matter of days. White Hat SEO strategies can take a couple of weeks before you see your site rank at the top. However, a significant amount of improvement can be seen.
The next thing that you should look at is of course, their rates and packages. Some local SEO marketing companies offer customized packages for their clients and these are highly recommended for startup online businesses. Lastly, take a close look at their portfolio before you decide to hire. Make sure that the company of your choice has experience in optimizing the websites of businesses that are similar to yours to ensure that they know what they are doing. This will ensure that less time will spent on discussing a possible plan because they pretty much already know what to do.
In the last few years, SEO has grown simultaneously with Internet. Currently, there are several competent online marketing services that provide clients with proficient SEO services. However, the competition is tough, and as a result of this, you can find a wide spectrum of services and skill-sets that are provided by different companies. Starting right from individual consultants to reputed web marketing firms, the range of services is vast. Therefore, it is not going to be easy for you to find a good SEO company for your website, especially if you are not familiar with this service and its market.
But, this task can be less tedious if you know what questions you should ask your SEO manager. A little homework from your side can make your task a lot easier. Go to the Internet and get some basic information on SEO, and when you’re talking to an SEO manager, ask him the following four crucial questions because the questions would not only enhance your knowledge bank, but would also reveal the person’s as well as the company’s competence.
What’s your industry experience?
Experience matters a lot, and when you pay heed to this factor while recruiting employees for your firm, then why not do so for hiring services? In fact, this is the first question that you must ask the concerned SEO manager. However, one thing that you must keep in the notice is that it is not just the company’s experience that matters. Knowing the industry experience of the SEO manager is equally important because after all he’s the one who would be handling your projects.
Further, the competence of the SEO manager would show the competence of the company as he’s the representative. Ask him about various complexities involved in SEO projects and how he and his team would solve them. Ask complex questions and try to check his basics. A good SEO manager would not only provide apt solutions to your queries, but he or she would also tell you about the latest techniques that can be profitable to you. If the person is able to provide you with all these information, then he or she has, indeed, got vast industry experience.
Can I get details on Keyword Research?
Keyword research isn’t simply a service. It’s a necessity for your website and plays a decisive role in increasing its ranks and making your SEO campaign successful. Therefore, get every detail you can on this one. Right from the method of keyword search and tools used to select and use keywords, learn every single thing. Ask questions on how the service proceeds. Ask the SEO manager about the benefits of having keywords and how keyword research can be effective for your site.
Can you show me case studies?
Example always strengthens a definition. Similarly, case studies strengthen clients’ trust on a company. Ask your SEO manager to provide you with case studies. Inquire about case studies that are relevant to your project. If an SEO manager can furnish you with case studies that give you all the required information then it would be a strong evidence of the capabilities of the company, the person in-charge and his team to fulfill your requirements. The case studies would also serve as the success stories of the company and would help you to have more confidence.